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Founded in Japan in 1952, phenix is a genuinely Japanese brand. In 1955, the company was one of the first to introduce nylon, the latest material at the time, to skiwear, laying the foundation for the brand. Phenix products combine three elements at a high level: materials and technology that satisfy the aspirations of the world's top athletes, and sophisticated design that brings functionality. Phenix pursues the commitment of a Japanese brand, with world-class advanced sewing techniques, a relentless pursuit of functional development, and uncompromising product testing, and continues to develop reliable products that can be enjoyed comfortably and safely in a variety of fields.

Ski brand phenix has signed a supplier agreement with the Swedish Alpine AB ski team, commencing with the 2024 Autumn/Winter season. Under this agreement, phenix will serve as the clothing partner for the Swedish Alpine men's and women's national ski teams (collectively referred to as the "national teams"), supporting the world-class national team athletes to ensure they can perform at their best even in the harsh winter conditions.