Born in Japan in 1952, the ski wear brand "Phenix"
"To pursue and continue to convey the joy of snow activities."
We have been running with this never-ending brand concept for 70 years.
Design and technology, which at the time lagged significantly behind America and Europe, were developed within the blessed environment of Japan, allowing us to reach and maintain a position at the world's top level.
The product concept from the time of the brand's inception has become our DNA over these 70 years, intertwining with new fields to expand that passion.

＋phenix is an urban outdoor brand that derives its ski taste—the very DNA of Phenix—and uses technical materials and functions to propose items with the versatility to adapt to any situation by combining "snow mountains," "mountaineering," "camping," "the city," and "business."