+phenix (Plus Phoenix) PHENIX is a skiwear brand founded in Japan in 1952.
"To continue to pursue and share the joy of snow activities."
We have been running for 70 years with this goalless brand concept. At the time, our design and technology were far behind those of America and Europe, but by developing them in the favorable environment of Japan, we have been able to continue to run at a world-class level. The product concept from the brand's inception has become our DNA over the past 70 years, and has expanded our passion by intertwining with new fields.